Customer experience notes

November 20, 2019

Here are some notes from a content experience conference I attended today:

  • Experience beats product 2 : 1
  • Experience beats price 8 : 1

Customer experience drives interaction -> human interaction -> drive best customer outcomes.

Content builds relationships

Relationships are built on trust

Trust drives revenue

by Andrew Davis

  • Content must be personalised and ‘productionized’ (the content crisis) ?
  • Personalisation -> segment analysis -> journey analysis.
  • Content integration / deployment
  • content creation, must be constantly analysed and performance reviewed.

Written by Vincent Choy. Follow CCRHub on Twitter