Customer experience notes
November 20, 2019
Here are some notes from a content experience conference I attended today:
- Experience beats product 2 : 1
- Experience beats price 8 : 1
Customer experience drives interaction -> human interaction -> drive best customer outcomes.
Content builds relationships
Relationships are built on trust
Trust drives revenue
by Andrew Davis
- Content must be personalised and ‘productionized’ (the content crisis) ?
- Personalisation -> segment analysis -> journey analysis.
- Content integration / deployment
- content creation, must be constantly analysed and performance reviewed.
Written by Vincent Choy. Follow CCRHub on Twitter